For more than 25 years, I have built an international portfolio of award-winning work, partnering with global brands including Philips, BMW, Nintendo, P&G, Unilever, and Coca-Cola to create impactful events, brand experiences, and retail activations.

 

Throughout my career, I have collaborated with many of the industry's leading experience agencies, joining MET Studio in 2017 to lead MET Live as Creative Director. During my time at MET, I was responsible for the creative development of large-scale events and immersive brand experiences for flagship platforms such as IFA, CES, and Expo 2020 Dubai.

 

My expertise spans Creative Direction, Experience and Exhibit Design, Hand-Drawn Visualization, Team Leadership, and Creative Problem Solving. I am particularly passionate about building long-term client partnerships that foster brand consistency and enable meaningful engagement across multi-year event and experience programs.

 

Having delivered experiential and retail activations across global markets, I combine strategic brand thinking with creative excellence to develop solutions that are both visually compelling and highly functional. My work spans sectors including FMCG, Technology, Healthcare, Automotive, and Sports, consistently balancing audience engagement with measurable brand and business objectives.

 

At the heart of my approach is collaboration. I pride myself on building trusted, long-lasting client relationships and on delivering work of the highest quality, every time.

 

This commitment is reflected in some of my most recognized projects, including the Philips experience at IFA 2019. The project received widespread industry acclaim, winning three Gold Eventex Awards for Best Exhibition Experience, Best Brand Consumer Durables, and Best FMCG Brand Experience, alongside the prestigious Platinum Award for Best Storytelling at the World Exhibition Awards.

 

The recognition was not only a testament to creative excellence, but also to the power of strategic experience design to create meaningful connections between brands and audiences.